Archive for September, 2014

Sep 10 2014


Access-To-Information-300x266This is the century of internet if we say so, it would not be taken as a loud and bold statement, it’s spreading like a plague all across the globe, changing values and cultures and making the world more informed about any happening before the mix of radio or camera of tv channels reached to the places of happenings.
The photo transfer through mobiles spreads the news in the entire world through social media and news agencies get to know through some immature passionate wannabe a journalist of the street who becomes the initiator of the news, which could might be the interest of the whole world or might not be liked the way it gets leaked through a disorganized new medium, controlled by million of its contributors.

Do we need new media ethics about the right to know and right to say in this growing industry, where anyone can share his her views and reviews about any topic under the sun or even beyond the sun and disinformation is the most possible threat in this case.

Sep 10 2014


M18-300x193Gaming has been always in trend among youngsters. When gamer start playing video game they get so much into it that they forget everything else and get into the character.As you know the technology has been advanced and the medium of entertainment has been increased as well. Mobile games are becoming an increasingly important in market worldwide and currently there are thousands of games that are being uploaded in market on daily basis.
People of all ages teenagers, adult’s even senior citizens everyone love playing games on their smart phones, as they keep them busy and a quality time is  spend when you are playing games. However some play games just to kill and some of them are active players and are really addictive to playing games.

images-1The competition is so high when it comes to gaming studio as gaming market is in developing stage, whether you are talking about android or IOS play store. One needs to keep everything mind graphics , animation ,marketing ,idea, innovation  and in the end its all dependent on luck.

Sep 10 2014


social-media-300x175If the class room is the heart of education then today the media centre is its soul. Media not only impacts but educates as well, especially when it comes to social media. In 21st century there are no boundaries and no knowledge or information which is kept hidden and luckily if you have hunger to achieve knowledge and crave to explore the philosophies of life then the best source you could avail yourself from is media. It not only opens your mind towards different directions but educates you as well. In the past if you need to gain knowledge you have to travel miles away to a certain scholar to teach you and its not even necessary that he would agree to teach you.
But now you can gain all the knowledge you desire and get educated with in clicks through media and get connected with wide range of people and school of thoughts. Getting educated was never this easy before. Not only by this, but educational possibilities increase by sharing and exchanging information and views through media.
Social construction, a widely appreciated and accepted theory among educators, tells us that knowledge is constructed with in social context.

Sep 10 2014


850-creativity-see-differently-300x167What is creativity? Is a question which is answered in so many ways by so many people yet the question is still not answered because everyone has their own opinion about creativity. Most of the people consider that being unique, weird and to some extent crazy is creativity; you just need to be out of the box to be creative. But is this how it works? In 21st century the competition at every point is so high weather its school, office or even your own social circle. To be something you need to stand out .Stand out to be creative. That people force themselves to become creative but in actuality they are just trying to be different no wonder what kind of different they are trying to be.

Point is where this concept or definition of creativity came from, why does being different is thought to be being creative. Because being creative is something that demands courage as people would mostly not accept your ideas as they would be new, they would be different as you would be thinking loud. But the question is if five people are smart and sixth one is stupid or below average does it means he’s creative? Same as there are two boxes, one of the boxes is simple and strong that you could put anything in it as you want but on the other hand the other box is very decorative but you cannot put anything in it because if you did it would get smashed. So what is the point of having a box that you cannot just use it? There is a slit difference in being creative and being stupid. Creativity is being misunderstood nowadays. To be creative you do not need to force yourself as it’s something that comes from inner self , you just need to be natural , you need to be original and you should not go with the boring routine.

Quotation-Edwin-H-Land-stupidity-creativity-inspiration-Meetville-Quotes-230780-300x204According to Elbert Einstein “The secret of creativity is to know how to hide your sources”Well that’s how generally we misunderstood creativity. Creative people are inborn and when it comes to actually produce something creative then creativity is not just an art, we do apply science .There are always facts behind why some ideas worked and why some did not even being productive. That is where one needs to get professional assistance. The point is to create something that suits the actual situation the need of that idea. Your idea might be good but it could be at wrong place. Being different just for the sake of being different isn’t it, either. The most obvious answer is often the least creative approach. The best creative solutions usually come from the least expected places or people.

Quotation-Joel-T-Mcgrath-stupidity-creativity-Meetville-Quotes-6481-300x204Creativity calls for courage. It demands hard work and determination. Creative thinkers are great catalysts for business-boosting creativity. That’s why we look for professional assistance and work with these types of companies. That’s the reason we say the work suits in the hands of the one skilled to do it

Sep 10 2014


When you think about it, I’m sure you’ll agree that front page news stories should be the ones that affect the largest number of people in the most serious ways.

The 2/3 of the front page of the International NewYork times in Pakistan was blank on 21 march it’s not just strange but shocking obviously there might be a story that is being censored in Pakistan rather than leaving the whole page black, another story could have been filled up, but that was not done so this does gives impression that if you do not want us to publish in your country its your choice we don’t care what you think. Okay so what actually was published in rest of the world was “what Pakistan knew about Bin Laden”.This is really embracing that our Government will censor such story so no hype is being created among the citizens but they would not raise a question that why such thing is being said about Pakistan. If it’s true then why is it being censored in Pakistan? Its 21 century and you talk about free and fair press, yet everything is just a propaganda!

Sep 10 2014


Generally the advertising campaigns are made on the basis of harmony for all media and radio commercials are usually extracted from the TV commercial of a brand, either it is a jingle, dialogue or voice over based commercial.

imagesThe objective in this extraction is usually to establish harmony in the media campaign and to increase the resale value as listeners of radio channels and viewers of TV channels are considered as same and as selected on the basis of their of their demographics and psycho-graphics during the creative brainstorming.

However , with the innovation in radio transmission, new trends of listener-ship, interactivity and incremental listener-ship of radio channels , the advertising creativity , making of the communication messages for the brands has provoked new ideas to capture the radio based audience for the brand or any other public or social service messages .

Tailor made messages for the brand promotion specifically through radio would create a new market for the brands and would also reach through very economical production cost of making of radio messages, Since the radio stations are very deeply penetrated even in remote areas and small towns, therefore making the messages according to the lifestyle and languages of particular residents can also be more productive for the acceptance and acknowledgement of the brand.

The cost effectiveness in terms of radio media rates is also a factor for getting maximum reach in lowest cost.

Sep 10 2014


20140307-malaysia-plane-lost-crash-300x168Again its about the role of media , which is quite positive and highly informative for everyone in the world and specially through the continued transmission of global investigation the families and friends of disappeared families are engaged with a hope and media have proven itself to be source of communication , which is gathering all world at one place and every one is praying for some positive end of the disaster .
However , the state of procrastination in this havoc situation brings lots of stress on minds for everyone in the world . As the mystery is getting deeper and deeper with every passing day but media itself have engaged the experts all around the world  to ponder upon the biggest  dilemma in the history of aviation .
Media is playing a key role , either its social , digital , electronic or print , every feeder is bringing top minds on board to share their experience and to resolve the mystery , which no doubt would be helping the on going official investigation .

Sep 10 2014


If you are working in a media buying company or as media manager or even an account manager , servicing the client giving them suggestions about their communication strategies and about the promotion of their brands . As in how could they reach to right target audience with minimum spent of money getting maximum exposure and highest return of their investment. The TV channels seems to them as most interesting , thrilling and electrified source of communication to disseminate their creative message . The most frequent question they ask you , every day is . What do people actually watch on TV ?

Besides the availability of people’s meter data , though its sample size remains a question , but still they want to know what do people actually watch on TV, which channel , which genre , which time , which program and so on and so forth . Its a series of questions and sometimes a serial adding new details with some occasions or any on going event like of sports usually.

The brand sellers look for buyers , where they are and what they watching , reach them catch them convince them and bring them to malls and they ask for your brand .Females house wives , 30 plus, metros , house hold income more then 2000 dollars a month , Well its the best SEC , every one is crazy to communicate with them to make their skins glow , to make it pimples free , selling them a refrigerator in winters , so its a very pertinent question what do they watch .The researchers and survey companies are continuously asking the potential consumers and customers , what do they watch on tv and it goes on :)

Sep 10 2014


images-300x110A prisoner was about to be executed. Just before execution the officer asked him about his last request he said, “I WANT TO UPDATE MY FACEBOOK STATUS”
Passing through college corridor’s, sitting in the class room,talking on the phone with friends and even on family functions everyone is gossiping about facebook,facebook and facebook. Facebook updates status pictures etc. Especially teenagers, it seems all they live for is facebook…..duh. Whatever they do they write it down on facebook as status. When they are on functions they are busy in taking pictures just to upload them on facebook and even if they have to talk to their friends they choose facebook as medium.

I am myself user of facebook but I use it to certain extent. I am not as addicted as today’s generating is. Maybe because I have grownup and  become mature enough to indulge myself in such waste of time activities. Although when I remember myself as a teenager I was myself addicted to orkut. It was social networking site “IN” at that time, but it was different or may be all of us are same and when we have passed through that time and see others the way we were. We say as an excuses that our time was different we were not the way they are because somehow we feel embrace inside that we were so stupid or immature.

Still I would say I was not as addicted as teenagers are nowadays. Even I think they are not using the technology rightly. One day I was uploading my status and my cousin sitting next to me was reading it. She did not said me anything and after few minutes she said “I need to use my facebook account” I said sure why not and then what she did was ,commented on my statues and after that she told me to check my status as she have commented on it . I said I am doing some work right now why not you just tell me what you have written. She said no its ok check it later and then comment but she will not tell me now. Is not it weird? Technology is advanced to shorten the distance or to make distance. And I have found myself in such situations often.

We use technology just for wasting our time or for fun not for some useful purpose. I have a cousin who is just sixteen years old. She uploads her status at least 6 to 8 times a day and then almost 12 to 14 people comment on her statues. Even she talks to her friends for hours on phone and daily meet each other in school also. Now you tell me what I should call this…. Yes she is addicted to facebook and wastes her time on it.

Cases in which you will see facebook freaks are very common. Yesterday while I was sitting in classroom listening to teachers lecture which was really getting boring seriously trust me and it was making me sleep so I roamed my eyes. I saw one of my friend using cell phone sitting in next row. I asked hey waz up? She said just uploading my statues on facebook. I asked if anything special to be updated. She said Na just writing down that class is getting very boring……is not it freaky why people are indulge in facebook so much?

I don’t say using facebook or other social networking sites is bad thing but getting addicted to anything is not good. Even on facebook you don’t leave any room or space for yourself. You write down everything, upload all your photos and expose yourself in front of everyone. As on facebook everyone in your friend list are not your friend. Even in my account I have 101 friends and approximately 50 of them may be to whom I may just say “HI” to. But they would know so much about me through facebook.

So to some extent facebook do have benefits. It keeps you up-to-date about everyone and there is too much gossip to share. But teenagers are not meant to indulge themselves in all this all the time. What they are always doing. At this period of life they should be learning new things and adventuring the hidden things.

Foremost by using facebook so much all their activities have become indoor and linked with compute you can say. They have made themselves too limited and it’s not only waste of time but also injuries for their health. Because too much use of computer leads to different health problems and they need to realize it. They should take part n sports or other extra curricular activities and live their life to full extent. As too much use of facebook is just waste of time. So realize it until it is too late and you find out you have large number of social network posts, pictures, comments but no living memories to remember….

Sep 10 2014


a-to-z-300x177World has digitalized and the medium of communication has been advanced as well, first it was TV , then computers , laptops and now its era of smart phones. Even a child’s up grooming is dependent on mobile phones. Now you would think but how? In our time our first toy was a doll, a car or a ball and bed time stories or nursery rhymes were our favorite time pass and now mobile phones are something Kids roam around most with, a 2 year old knows how to unlock, play music and access their favorite applications, So it is really necessary that parents install right application in their phones that could advantage their child. Children having negative or positive impacts of media are on how they access it, ITS IN THE HANDS OF PARENTS!