Sep 10 2014


shopaholicWho said money can not buy happiness ? Ever heard about a shopaholic, you know i am one of them and my life stops when I could not shop. Well, this is story of every other girl.
You know if I say that “money cannot buy happiness” is only line for people who do not have money or could not afford to shop it would not be wrong to some extent.
Have you ever heard a girl say no, I have enough clothes I don’t want new ones? I don’t think so….. But what you would have heard is that no I cannot buy this its way expensive, here’s where a guy could buy her happiness by gifting that dress to her winks
Happiness is shopping whatever you want, if you are a girl its your right to look beautiful, have anything you want, shop as much as you could and that’s what you need money for ! Its not that a girl requires money to be happy its shopping she could not resist…. When she shops the world gets beautiful , she is the princess who owes everything. Things that complete her and that is her right by birth
If you are a man then let me explain you in simple words well shopping for a woman is like a “woman” to a cannot resist having a look at , after that you just want her….
That’s where advertisement plays great role; you just have to make sure that your product once just once crosses the eyes of a shopaholic.
Birthday, wedding, farewell parties, promotion and even sales are just excuses she finds to shop as much as she could…..

Sep 10 2014


Today the process of learning is getting faster than ever before because of rapid extension of medium which is providing more communication opportunities to masses. Era of Globalization exploring the world of knowledge & developing a structure consisting of commercialization of news, new media technologies & media regulations, in the result an effective cooperation through global connection generates interactive communication.

Sep 10 2014


A famous quote in the advertising world today

Advertising is the art of convincing people to spend money they don’t have for something they don’t need” Source: Will Rogers

Brands all over advertise market and attract customers from all around in order to suffice in the competitive global era today. It is the creativity in which one needs to excel in order to become the market giant.

A beautiful idea that made this brand sell to millions “tea bag hangers” So that your tea bags never float away or slip away in your hot tea ever!
Media today is filled with creative geniuses that come up with new ideas and strategies every minute to sell their brand more exuberantly in the modern markets. We appreciate, acknowledge and promote the works of such minds. In order to make the brand more sought-after in expressions of looks and functionality new ideas are adopted all over.

It is the aim to make your identity different and more unique than your competitor brands. Thus Calvin Coolidge rightly said “Advertising is the life of trade”. The more you advertise the more you are selling and that is not a fact but a strategy adopted by the many giants in the marketing world today hence advertising has become a fashion and one which doesn’t wear off so easy!

Sep 10 2014


First of all it has been redefined , what we use to call media in the past.We used to get a newspaper in the morning or a tabloid from a bus stop , reading it all the way to our destinations or we switch on the tv to get the latest updates about the happenings ,which were a lot around the world but there were less happenings known to us at every hour .Not to mention a nostalgia attached to a traditional voice of radio , either its BBC or any other popular one that tells you the stories of worlds far away from you . Now its hard to skip exposure , every thing is in your hand every moment , are we knowing a lot ,seeking a lot , cant really say if we are learning a lot but we are some how bound to watch and hear the unwanted stuff.

Media is no more the Print and electronic only , can we live without the new media ?

Sep 10 2014


The world has seen many centuries , thousands of them , most of them unrecorded and it seems the time of black and white pictures have been changed and a new era of digitization have changed the whole scenario of human life . The generations of next centuries shall be considering us as media freaks . Will the world see the time again without Facebook and other social media and digital media addictions

Sep 10 2014


Media always play a big influence over societies, Media play a vital role in developing societies, In a country like Pakistan where people are getting frustrated through breaking news and talk shows without solutions, needs hope, in a situation of frustration and ultimate depression, media needs to play a positive role, through giving solutions of their problems.